Résumé · Updated September 2026
Product Designer with 5+ years turning complex B2B and AI workflows into shipped products: a sales tool used by ~100 people and a website channel driving ~15–17% of revenue at Firefly, 150+ flows shipped to a 5,000-invite beta at DADO. Owns research, information architecture, design systems and the React front end; expert in Figma and usability testing.
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Experience
Five years, three roles
Aug 2026 → Present
Product Designer
DADO Luxury Ventures Inc. (founding team)
· Led design of three launch products (One Big Wish group gifting, member Accounts, The Edit editorial) with the founders and engineering: user flows, wireframes, interactive prototypes, high-fidelity UI and shipped code.
· Shipped 150+ user flows and 140 screens to a 5,000-invite beta that reached ~5K users in its first 8 weeks (GA4), designing in Figma and building in React, TypeScript and Tailwind with Claude Code, with Amplitude and Sentry live at launch.
· Led the One Big Wish contribution journey: prototyped in Figma and shipped a pledge-then-charge checkout with Apple Pay and Google Pay, then cut manual admin checks from 3 to 2 by choosing automated delivery pricing over admin hand entry.
· Designed an 18-tab internal operations console so the team handles pledges, charges, refunds and moderation faster without engineering help, with roles, permissions and approval states; also closed five live PII exposures server-side.
· Set up and govern the design system across Figma and code (154 tokens, variants, email templates, WCAG 2.1 AA), so the team ships new screens faster and new designers build without reinventing components.
· Set up pre-launch QA and usability testing: 300+ test cases across nine areas with eight testers; triaged 38 failures with engineering by user impact and redesigned the pages behind them, raising the pass rate from 81% to 100% before launch.
Aug 2024 → May 2026
UX Teaching Assistant and UX Research Assistant
Arizona State University
· Coached 325 students across six UX courses through design critique and rubric-based review of information architecture, wireframes, prototypes and usability-testing plans on 120+ projects; ran accessibility reviews of 115+ web projects.
· Led mixed-methods user research on older adults’ adoption of in-home healthcare robots: synthesized 40+ studies into six usability and trust barriers and designed the survey instruments behind two IRB-ready proposals.
· Modeled four end-to-end user flows for human-robot interaction scenarios in Miro and planned the usability and trust evaluation with the faculty research team.
Jan 2021 → Jul 2024
UX Designer
Firefly Fire Pumps Pvt. Ltd.
· Structured the information architecture of an internal sales tool for ~100 sales and operations users: 8 modules on one user flow from inquiry to handoff, replacing each rep’s spreadsheets and PDF catalogs; built by partner MID from Figma specs.
· Designed the 4-layer product catalogue and selection and comparison flow from user research with sales reps, so products were easier to find and quotes went out faster; won stakeholder alignment in walkthroughs before build.
· Co-designed the B2B website structure, responsive page templates and lead-generation enquiry paths with a second designer; website enquiries now convert into ~15–17% of annual revenue (~$1.9M), per the Director of Sales and Marketing.
· Organized variants and library structure for a shared Figma design system used by the tool, website and both dev partners.
· As the only designer for 19 months, took the website through its 2023 launch and kept post-launch releases on schedule, owning developer handoff and design QA with the external development team.
Skills
What I reach for, grouped by the job
01
UX & Product Design
Personas
Product Design
0-to-1 Product Design
UX/UI Design
Interaction Design
Information Architecture
User Flows
Task Flows
Wireframing
Prototyping
High-Fidelity UI
Visual Design
Branding
Typography
Dashboards
Journey Mapping
Responsive and Mobile-First Design
Edge Cases and Error States
02
Research & Validation
Quantitative Research
User Research
Mixed-Methods Research
User Interviews
Surveys (Qualtrics)
Usability Testing
Heuristic Evaluation
Card Sorting
Competitive Analysis
Research Synthesis
Stakeholder Walkthroughs
03
Design Systems & Accessibility
Design Systems
Component Libraries
Design Tokens
Figma Variables
Auto Layout and Variants
Design QA
Design-to-Dev Handoff
Accessibility (WCAG 2.1/2.2 AA)
04
Product & Collaboration
Product Strategy
PRDs
User Stories
Requirements Gathering
Stakeholder Alignment
Cross-Functional Collaboration
Agile/Scrum
B2B SaaS
Internal Tools
E-commerce
Payments
Marketplaces
05
Engineering & Data
HTML
CSS
JavaScript
React
TypeScript
Tailwind CSS
Supabase
SQL
Product Analytics (Amplitude, GA4)
Sentry
06
AI & Tools
Figma
FigJam
Framer
Miro
Claude Code
Codex
Cursor
v0
Prompt Engineering
AI Product Design
Human-in-the-Loop AI
Education and publication
Two degrees and one paper
Master of Science, User Experience
Arizona State University · GPA 4.00/4.00
Bachelor of Technology, Computer Science and Engineering
Shivaji University · CGPA 8.57/10
QRxPERT, co-author
IJFMR Vol. 5, Issue 6 · medication counselling UX