Resume
Product Designer with 5+ years turning complex B2B, payments and e-commerce workflows into shipped products with measurable impact, end to end from research to React code. Co-designed Firefly’s website, whose enquiries drive ~15–17% of annual revenue. At DADO, built group-gifting payments, the ops console and The Edit for a 5,000-invite beta.
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Experience
Five years, three roles
Aug 2026 → Present
Product Designer
DADO Luxury Ventures Inc.
· One of three designers on three launch products, turning ambiguous requirements into flows presented to the founders and shipped React code on a shared Figma design system (154 tokens, variants, email templates, WCAG 2.1 AA).
· Let contributors commit without paying up front: designed and built the One Big Wish payment model, where a pledge by card, Apple Pay or Google Pay is charged only after the wish closes, with consent wording stored on every pledge, a guest pledge path with email verification and age checks, and safeguards for wishes made for children.
· Built the operations console so ops runs pledges, charges, refunds and moderation without engineering, with two-person approval on payouts; automated delivery pricing cut manual admin checks per order from 3 to 2.
· Created The Edit, DADO’s high-craft editorial storefront of gift guides, seasonal calendars and city editions, and set up Airtable as its catalogue source of truth, synced into the admin console so editors publish on their own.
· Shaped Accounts, a lifetime gifting record (connections, occasions, gift history, wishlists), and its three-level privacy model so close connections, not everyone, see sizes and preferences; owned its flows, IA and front end.
· Planned and ran pre-launch QA and usability testing (300+ cases, nine areas, eight testers), triaging 38 failures with engineering and redesigning failing pages: pass rate 81% to 100% before the 5,000-invite beta, with Amplitude and Sentry set up and live at launch.
Aug 2024 → May 2026
UX Teaching Assistant and UX Research Assistant
Arizona State University
· Coached 325 students in six UX courses through design critique of 120+ projects and accessibility reviews of 115+.
· Led mixed-methods user research on older adults’ adoption of in-home healthcare robots: synthesized 40+ studies into six usability and trust barriers and designed the survey instruments behind two IRB-ready proposals.
· Modeled four end-to-end user flows for human-robot interaction scenarios in Miro and planned the usability and trust evaluation with the faculty research team.
Jan 2021 → Jul 2024
UX Designer
Firefly Fire Pumps Pvt. Ltd.
· Co-designed an internal sales tool for ~100 sales and operations users at a pump maker with 10,000+ installations in 40+ countries, moving quotes out of Excel into 6 tracked states from draft to closed; built by MID from Figma specs.
· Structured its information architecture: 8 modules on one flow from inquiry to handoff, a 4-layer product catalogue from sales-rep research, and a 5-state field model so reps could save partly known inquiries; won stakeholder alignment in walkthroughs before build.
· Co-designed the B2B website, turning one dense catalogue into category- and application-led discovery across 3 pump categories (portable, vehicle-mounted, PTO) with 3 enquiry flows; website enquiries now convert into ~15–17% of annual revenue (~$1.9M), per the Director of Sales and Marketing.
· As the only designer for 19 months, took the website through its 2023 launch, owning the shared Figma design guide (foundations, forms, tables, status patterns), developer handoff and design QA with the external development team.
Skills
What I reach for, grouped by the job
01 UX & Product Design
Personas
Product Design
0-to-1 Product Design
UX/UI Design
Interaction Design
Information Architecture
User Flows
Task Flows
Wireframing
Prototyping
High-Fidelity UI
Visual Design
Branding
Typography
Dashboards
Journey Mapping
Responsive and Mobile-First Design
Edge Cases and Error States
02 Research & Validation
Quantitative Research
User Research
Mixed-Methods Research
User Interviews
Surveys (Qualtrics)
Usability Testing
Heuristic Evaluation
Card Sorting
Competitive Analysis
Research Synthesis
Stakeholder Walkthroughs
03 Design Systems & Accessibility
Design Systems
Component Libraries
Design Tokens
Figma Variables
Auto Layout and Variants
Design QA
Design-to-Dev Handoff
Accessibility (WCAG 2.1/2.2 AA)
04 Product & Collaboration
Product Strategy
PRDs
User Stories
Requirements Gathering
Stakeholder Alignment
Cross-Functional Collaboration
Agile/Scrum
B2B SaaS
Internal Tools
E-commerce
Payments
Marketplaces
05 Engineering & Data
HTML
CSS
JavaScript
React
TypeScript
Tailwind CSS
Supabase
SQL
Product Analytics (Amplitude, GA4)
Sentry
06 AI & Tools
Figma
FigJam
Framer
Miro
Claude Code
Codex
Cursor
v0
Prompt Engineering
AI Product Design
Human-in-the-Loop AI
Education and publication
Two degrees and one paper
Master of Science, User Experience
Arizona State University · GPA 4.00/4.00
Bachelor of Technology, Computer Science and Engineering
Shivaji University · CGPA 8.57/10
QRxPERT, co-author
IJFMR Vol. 5, Issue 6 · medication counselling UX