I design the product, write the rules, and ship the code.

I design the product, write the rules, and ship the code.

I design the product, write the rules, and ship the code.

Product and UX designer with 5+ years of experience who designs digital products end to end, building experiences that work for both users and business goals.

Atharva Ruikar, black and white portrait by the sea
Atharva Ruikar, black and white portrait by the sea

What I bring to a team

From research to shipped code

01 Research

Evidence before opinion.

Interviews, surveys and usability tests turn guesses into decisions the team can defend.

Survey themes · 23 travelers
Budget surprises
Too many tools
Group planning
Insight · Budget
Travelers plan across four tools and find the budget last.
budgettab overload
Put the budget first.
Design principle

02 Flows and product design

Products, not screens.

The problem becomes user flows, then screens, so every path is mapped before it is drawn.

Step 1 of 3
Choose an amount
Gesture
$150
Typical
$301
Generous
$601
Fill gap
$1.9k
CONTINUE
Step 3 of 3
Authorize
I authorize DADO to charge $301.00, up to 3 months from now.
AUTHORIZE

03 Design system

Consistency that scales.

Tokens, components and documented states engineers can build from without guessing.

Color tokens
ink / muted / accent
Type scale
Aa
Display 80
Title 28
Body 16
Components
Primary
Ghost
ActiveDue
0 design tokens · Figma and code

04 Rules for AI tools

The system, written down.

One rules file, so code written with AI tools starts on the system, not beside it.

.cursorrules
AGENTS.md
CLAUDE.mdCONTRACTin sync ✓

05 The whole product, shipped

Designed, built and shipped.

From the money model and database rules to the React on screen, I build it end to end and keep tuning after launch.

pledge_rules.sqlPledgeButton.tsx
create policy pledge_owner
on pledges using
(auth.uid() = giver_id);
alter table pledges add check
(amount_cents > 0);
-- charge only before the order
Shipped · web and mobile
AUTHORIZE
WCAG AA passFocus visibleRules in the database

Kind words

“

“

Atharva rebuilt our catalog around how buyers actually choose a pump, not how we build them. Enquiries went up, the wrong ones went down, and he stayed with it from the first interview through launch.

Atharva rebuilt our catalog around how buyers actually choose a pump, not how we build them. Enquiries went up, the wrong ones went down, and he stayed with it from the first interview through launch.

Rohit Mali

Rohit Mali

Director of Sales and Marketing, Firefly Fire Pumps

“

“

What stood out most was Atharva’s ability to combine creative thinking with strategic insight. They showed initiative, openness to feedback, and a commitment to excellence.

What stood out most was Atharva’s ability to combine creative thinking with strategic insight. They showed initiative, openness to feedback, and a commitment to excellence.

Craig Hedges

Craig Hedges

The Design School, Arizona State University